The goal of endless Aisles is to help you win back the sales your customer isn't making with you. Research shows that about 50% of your customer's wallet is being spent outside your store, and the key reasons for this are: they want to buy products that you don't carry in-store, they sometimes want to shop online, or they want the convenience of home delivery*. Endless Aisles was built to empower you with that offering for your customers.
Below are a few examples of order economics with an assumed margin of 30% and sample wholesale product costs.
You'll see that the profit on an order shipped is often lower than the profit on an order made in store. This is due to the added shipping costs.
Many e-commerce retailers charge their customers for shipping if they do not meet a minimum basket size. The reason for this is that shipping rates do not vary to the same degree margin on orders do based on the basket size. This means that smaller baskets can often be unprofitable for the retailer to ship.
In Endless Aisles Special Ordering, a shipping fee of $5.95 will be added to orders - you can discount this from the order at your discretion. For our e-commerce plugin, you control what you charge customers for shipping. Read more about shipping rates here. Read more about seeing order profitability when using our Special Ordering app here.